Back to the Future: How Process, Not Just AI, Will Revolutionise Revenue Growth.

📚 Just read an eye-opening paper from Winning by Design: "Back to the Future: How Process, Not Just AI, Will Revolutionize Revenue Growth."

Key takeaways:

* AI isn't replacing jobs; it's enhancing specific tasks.
* Successful GTM strategies need both AI and robust processes.
* The future is about man + machine, not man vs. machine.

This paper challenges us to think beyond the AI hype. It's not just about adopting new tech but optimizing our processes to leverage AI effectively.

As a WbD Ambassador, I'm excited to dive deeper into these insights and share them with you.

💡 How are you balancing process improvement and AI adoption in your GTM strategy?

Want to learn more? Check out the full paper here: https://lnkd.in/gxK6nSUG.

Let's discuss!

#RevenueArchitecture #GTM #WinningbyDesign #RevOps

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